How to promote your iphone app

Mobile analytics firm Flurry has info on ways to promote your iphone app or game on the appstore. [via Mobile Messaging]

Now that there’s over 30,000 apps in total, and 6000 games on the appstore it’s become more and more important for developers to actively promote their offering. Flurry offer a number of suggestions including:

-- Free trials: According to Flurry one of the “strongest marketing plays” available to developers on the app store is to offer a free version with an upgrade path to paid.

-- Cross Selling: In a similar way, launching multiple free or paid apps and cross promoting between them is another approach that Flurry recommend.

-- Keywords: Using keywords in your app description ensures that an app or game will get more traffic on the appstore via searches.

Image from Wired Blog.

emily | 8:26 PM | Cell Phone Apps and Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2009/04/023385.htm

Tweet