April 22, 2009
Smash Technologies livens up Text Messaging
Well-known investor and Dallas Mavericks owner Mark Cuban has led a $1.35 million first round of investment in Smash Technologies, a company that is creating newer, slicker ways to use text messaging. The New York Times reports.
Smash Technologies is providing a technology platform that lets software developers create new text applications on top of texting, to bring more sophistication.
In their own words:
Most texting applications today offer very limited functionality and therefore value, much like the early days of the Internet. Some companies have waded into the waters with simple, single-text call to actions, like text-in for voting, coupon codes, or to receive an alert. But text apps can be so much more!
SMaSh lets text apps deliver enhanced functionality and interactions that drive real value for both business and mobile users alike:
-- Menu choices that can be navigated
-- Transactions
-- Targeted, tailored information delivery
-- Tracking each user's activity and choices through sessions ("cookies for mobile")
-- And more
The Permanent Link to this page is: http://www.textually.org/textually/archives/2009/04/023379.htm
| Tweet |
