Marketing: Text To Play On The Metro

Ad-funded mobile games specialist 123play.com has partnered with Metro UK to offer daily readers the chance to download mobile games for free by sending an SMS, reports 160characters.org.

The offer will be included in the print, online and mobile editions of the paper.

The 50 games come from well known publishers and have advertising ‘wrapped’ before and after the game.

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emily | 9:36 PM | SMS Marketing & Advertising |
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