Fee Free SMS Boosts Red Nose Day

Of the over 65 million pounds raised for charity Red Nose Day this year nearly 8 million was raised by SMS - and for the first time all the money raised by text went to charity. 160characters.org reports.

This year £7.8 ($11.4) million was raised for Red Nose Day through £1 ($1.45) and £5 ($7.30) text donations – contributing to the £65.7 million ($96 million) raised so far. It was the first time the public had been able to text knowing that every penny would go to Comic Relief, thanks to mobile operators waiving their usual fees and the Treasury confirming that because of this no VAT will be charged on these donations.

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emily | 11:10 AM | SMS and Charities |
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