Google advertising appearing in iPhone applications

VentureBeat has spotted Google Ads on iPhone applications. Specifically on restaurant review app and Urbanspoon and they believe in another application, Backgrounds.

Urbanspoon creator Ethan Lowry confirmed that his company and Google have just begun testing these ads. It's still too early to say how Google's offering compares to those of other mobile application developers, but Lowry says that integration was relatively easy.

When you click on an ad, you’re directed to a webkit view of information about the advertiser within the application. Then you can go to the advertiser’s web page. In the screenshot, you can see an ad for a Mediterranean restaurant.

The ads don’t seem to be working very well, though. They’re not targeted to the right city in some instances we’ve seen.

emily | 9:58 AM | Cell Phone Apps and Advertising |
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