March 16, 2009
US Mobile Internet use doubles year-to-year
Research firm comScore this morning revealed that day-to-day Internet use on cellphones in the US has roughly doubled in the past year.
... Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace,” observed Mark Donovan, senior vice president, mobile, comScore.
... In January, 22.3 million people accessed news and information via a downloaded application. Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users. Overall, 32.4 million people used SMS to access news and information in January.
Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40 percent accessing it at least once in January.
[via electronica and comScore full press release.]
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