Shakeable ads come to iPhone

Levi Strauss-owned apparel brand Dockers is claiming a first with the launch of a shakeable mobile advertisement within iPhone applications. [via Just Style and Full press release]

The shakeable ad, which will be embedded in a number of popular free iPhone applications, uses the device's accelerometer technology to enable users to interact with the ad itself.

Entitled "Shakedown 2 Get Down", the ad features freestyle dance expressionist Dufon, who dances around the screen wearing Dockers Vintage Workwear Khakis.

Launching in March, the ad will run for four weeks within applications such as iBasketball, iGolf, iBowl and iTV.

I've just tried all apps mentioned and the ad does not appear - but it could be appearing only for the US market. Ah, here it is, courtesy of AdAge.

emily | 3:55 PM | Cell Phone Apps and Advertising |
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