Average iPhone app usage declines rapidly after first download

According to Apple Insider, the vast majority of apps downloaded from the App Store are in use by less than 5% of users after one month has passed since the download.

The data was collected from more than 30 million app downloads Pinch Media has been tracking as part of its analytics services.

Just 20% of users even return to run a free application again the day after it's downloaded. As time goes on, that decline continues, eventually settling below five percent at the one month elapsed mark and nearing zero after three months.

... Paid apps are used slightly more than free ones and for slightly longer periods. In the findings, very few apps can succeed with ad support. The number of views just isn't there.

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emily | 7:50 AM | Cell Phone Apps Random Stats |
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