UK Mobile operators to sell customer data

Five major UK carriers are banding together to pool customer data so that it can be put into a giant database and then be used to sell advertising, The Regster reports today.

Announcing the move at Mobile World Congress in Barcelona, the GSM Association, whose members include 3, O2, Orange, T-Mobile and Vodafone, said it had created a "measurement process for mobile browsing that respects the privacy of mobile users and provides rich planning information for the media and advertising communities.

[via GigaOM]

emily | 8:30 PM | News, Buzz |
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