Advertising on apps not always welcome?

I stumbled on this free app, The Curious Case of Benjamin Button, after reading an article in TUAW on iPhone reader apps. It appears from what is posted on their app store page, that ads on apps are not always well received:

The non-intrusive ads that were displayed by the latest version of this app were meant to support the developers effort to create a great ebook reader and distribute impressive ebooks.

Unfortunately, this initiative was misinterpreted by a number of users. TWe have therefore DISABLED ads for this application.

emily | 4:23 PM | Cell Phone Apps and Advertising |
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