Coke, Nike and Target Dabble in iPhone Apps

Coca-Cola has joined the stampede of brands onto the iPhone with a new app for users to play a 21st century game of spin the bottle.

Spin The Coke is billed as a way to "break the ice or to give that someone special a not so subtle hint." After downloading the app from the iTunes store, users spin a Coke bottle image that appears on their phone. The application is free. BrandWeek reports.

... It joins another free application Coke created for the iPhone. The Magic Coke Bottle app is a twist on the Magic Eight Ball. Users can shake their iPhone's Coke bottle image to get answers to life's burning questions. Players can choose from five backgrounds and two themes, with each background having different music. They can also customize the bottle between the classic Coke and the modern version.

Coke joins several big name brands like Targe t(Target Gift Finder ) and Nike (Nike Goal and Nike Training Club) looking to connect with users through the popular Apple phone. Some are emphasizing utility, others whimsy. The goals are the same: get users to bring their brands onto their phones and with them at all times.

emily | 9:40 AM | Cell Phone Apps Reviews |
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