For Japan, Email is a Cellphone Phenomenon

OTM producer Mark Phillips took a look at Japan, one of the world’s most cellular nations.

When you say email to today’s young people, they would never think of emails you do on the computer. To them, cell phone emails are emails. There are even some users who would say, oh, I didn't know you could do email on a computer, too.

This brings up one of the biggest differences between U.S. and Japanese cell phone culture. While most Americans use computers to develop an intimacy with the Internet, the Japanese access the Internet primarily through the cell phone. U.C.

Many Japanese actually say they prefer the cell phone keypad over the computer keyboard because they can type faster on it. And perhaps, most importantly, they don't have to share their phones with anyone else. That’s why the pager fad exploded in the '90s, because it was so personal.

[OTM via Gizmodo]

emily | 9:48 PM | Mobile Success Explained: Japan, Europe, USA, China |
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