Do Thumbthing

"What can you do with one hand?", the tag line of fictitious ad campaign for wireless operator Arc Mobile, as seen on the first episode of "Trust Me", a new TV series about the advertising business - was rejected in the second episode by Arc Mobile's focus group - who associated it with - I hate to write this in my blog, but well, masturbation.

The new tag line submitted was "do thumbthing"...

This is a great series. Hope you're watching. It's on Monday nights. Or for the rest of the world, on video sharing websites next day.

emily | 5:12 PM | |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2009/02/022575.htm