Lucky Magazine’s iPhone App Is All About Shopping

The Condé Nast magazine Lucky has always been an unabashed promoter of shopping. On Monday, it is going one step further, introducing an iPhone application, Lucky at Your Service, that ties into stores’ inventories. The New York Times reports.

The application features more than 70 shoes listed in its March shoe guide (including those of advertisers), and lets shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg “Harlot” espadrille wedge, can click the “Find It Near You” button. That will use either GPS or a ZIP code to determine which stores in the area have that shoe available.

Lucky, which is not collecting fees for the service, has even hired a call center, staffed with 20 to 200 representatives, who will confirm that the shoe is available and set it aside, text-messaging a shopper that, say, Jessie in the second-floor salon shoe department at the downtown Nordstrom has set it aside. For now, the application showcases just the shoes in the March issue, but Lucky is planning to update the application with forthcoming magazine features.

emily | 9:48 AM | Cell Phone Apps Reviews |
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