Start-Up Raises Money to Send Text Message Ads

More and more people are reading, watching and listening on their cellphones and advertisers want a way to reach them there. A San Mateo, Calif., start-up 4INFO, which just raised $20 million, helps them do that. The New York Times reports.

4INFO provides technology for media organizations — clients also include Yahoo, MySpace and MTV — to reach their audience on their cellphones. It enables readers of USA Today, for example, to send a text message asking to receive sports scores from the paper or to request that the paper send new sports scores as they arrive.

It is also an advertising network selling text message ads and banner ads on the mobile Web sites of the 100 publishers in its network. Brands that have used 4INFO to advertise include Citi, Microsoft and Procter & Gamble.

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emily | 10:06 AM | SMS Marketing & Advertising |
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