Time sensitive mobile contents - Day to Evening deco mail

Interesting from cscout Japan, time sensitive mobile websites.

We’ve mentioned products marketed not just as seasonal but also as time-of-the-day specific before—so keeping that in mind, the new mobile deco-mail service from Gigno System makes sense. Called “Day Deco, Night Deco,” the mobile website changes its available content depending on the time of day, or night.

The day version is pastel and cutesy while the night version has a more “glamorous and grown-up” vibe. The content, however, is classic Deco Mail, a feature on Docomo enabling users to create elaborate flash animated text message - very popular with school girls.

emily | 9:22 PM | News, Buzz |
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