A Text Arrives. Oh, It’s Just an ‘Idol’ Ad

Some AT&T Wireless customers have voted an emphatic no on a promotion for “American Idol” that popped up on their phones this week. [via The New York Times]

AT&T, a sponsor of the show, said it sent text messages to a “significant number” of its 75 million customers, urging them to tune in to the season premiere on Tuesday night.

But some recipients thought the message was a breach of cellphone etiquette, and gave it the kind of reaction that the “Idol” judge Simon Cowell might give an off-key crooner.

... Recipients were not charged for the message, and they can opt out of future advertisements by responding with the word “stop.”

emily | 8:36 AM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2009/01/022330.htm