Obama campaign manager talks new media

Scott Goodstein ran all the text-messaging and mobile communications for the groundbreaking campaign. LA Times Kate Linthicum recently talked to him in detail about the campaign's new-media strategy.

Excerpts from the Q&A related to text messaging:

Is text-messaging geared to a certain niche?

It obviously skews younger. But 262 million Americans are using mobile phones. That's roughly 84% of the total population. It's one of the fastest-growing industries in the U.S.

And with the decline of TV viewership audiences, I think it's a must for campaigns to be using mobile technology. It's the only device that's truly with people for 15 to 24 hours a day.

emily | 8:22 AM | SMS and Politics |
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