January 6, 2009

App Store review process lags behind

newberphone.jpg According to Macnn, developers have expressed frustration with the App Store review process recently, receiving canned messages that claim "unexpected additional time for review."

quotemarksright.jpgApple will reject apps that duplicate existing iPhone functionality, violate the SDK rules or cause reliability issues. Although a straightforward rejection is not desirable, the developers would at least have the opportunity to overcome the issues or drop the project entirely. The frustration builds, however, as more money and effort is put into marketing and furthering the technology.

FreedomVoice who's Newber iPhone app Newber was to be touted this week at Macworld, never got the the go-ahead even though it was submitted October 2nd. The company created a petition encouraging Apple to clarify the App Store policies, expand the definitions of factors involved in the approval process, provide more detail on the status of submissions, and provide more information detailing why an app is rejected.quotesmarksleft.jpg

Related: - There’s Gold In Them iPhones - Apple launched the App Store in July and has already delivered more than 300 million downloads of more than 10,000 applications.