January 6, 2009
Mobile Applications: The Next Big Thing In Mobile Marketing?
Over the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike. MobiADNews reports via MocoNews.
Why an app? Because it allows brands “to engage consumers and plunge them into a branded environment in which they will be more sensitive to the brand messages,” Phonevalley CEO Alexandre Mars told MobiADNews.
Scott Seaborn, Head of Mobile at Ogilvy Group UK, believes the apps represent a step forward for mobile marketing. Past efforts such as mobile banner ads, he says, were usually an attempt to copy what worked on the wired internet and slapping it on the mobile internet.
Mobile ad applications can, however, be created to take advantage of a phone’s specific function. For example, Carling’s iPhone app - iPint - makes use of the phone’s accelerometer and lets users pretend they’re drinking a beer. (The phone’s screen fills up with a virtual beer, and when tilted looks as if its being emptied). Currently, the branded app is number eight in the AppStore’s free apps, ahead of both Google Earth and Facebook.
Read full article.
Related: - Kraft Rings Up iPhone iFood Assistant App
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