Kraft Rings Up iPhone iFood Assistant App

Kraft has become one of the first packaged goods brands to go the iPhone apps route, writes MediaWeek.

The food giant has unveiled iFood Assistant, a new service-oriented application which offers a mix of recipes, user reviews and instructional cooking videos. The downloadable app is available on both Apple’s iPhone and iPod touch for 99 cents.

Overall the app contains 7,000-plus Kraft-tested recipes, various corresponding shopping lists and nearby store recommendations, and iPhone-ready video demonstrations for on the go chefs. Plus, iFood Assistant features several content sections which are updated on a daily basis, such as Dinner Tonight and Recipe of the Day.

emily | 1:44 PM | Cell Phone Apps Reviews |
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