Gmail Preferred By Students, But Nothing Beats Texting

Today's high-school and college students got their first email account at an average age of 13. Most students have had one of their email addresses for 8 years and have an average of about 2.4 addresses each. But if you really want to reach these students, you should forget email. Send a text message instead, according to a new survey from a survey from eROI.

[via The New York Times and Neteco ]

emily | 10:08 AM | SMS Studies & Research |
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