Can You Hear Me Now?

Do you remember the controversy a while back when British shopkeepers started using a "teen repellent" to deter loiterers with an unbearable, piercing sound audible only to those under the age of 20? Well, that technology is back. Only this time it's in the hands of the younguns. Or, at least, it will be if the folks at Fanta are successful with their latest campaign. YPulse reports.

Over in the UK the Coca-Cola owned soft-drink brand is launching a mobile app that uses the same high-pitched frequencies issued by the so-called "Mosquito," only in this application the sounds are supposed to create a teen language with wolf whistles,"pssts," and warnings that are tagged to words or phrases such as "cool," "uncool" and ""let’s get out of here."

emily | 8:44 AM | SMS Marketing & Advertising |
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