December 3, 2008

Target Zeros In on iPhone with "utilitainment" app

targetgiftglogeapp.gif Retail store Target is pushing into new frontiers as one of the first brands to build an application for the iPhone.

The Target Gift Globe mimics the holiday tradition of the snow globe. After downloading it, users shake their iPhone, producing an on-screen snowfall that clears to reveal a gift idea from the retailer. Users can tap through to visit Target's site and buy the item or find a store nearby.

[via AdWeek]

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