November 14, 2008
A mobile phone novel read via a T-shirt
The Manga Man, Alexander Besher's new sci-fi book is available to read online for free and according to New Scientist, it's not just a traditional print novel, but comes with a swathe of pictures, video and audio.
More unusually (at least by Western standards) is that the book is being published direct to mobile phones.
And in a marketing gimmiick, Besher has come up with the sly idea of getting T-shirts printed with a QR code, which when scanned directs people to the website for the novel.
Read full article.
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