November 14, 2008
Report: Apple struggling with iPhone in India
There is a huge market for mobile phones in India, but according to the locals, Apple's iPhone hasn't even made a dent. News.com reports.
That's the conclusion of a long story published by LiveMint.com analyzing the first few months of Apple's foray into India with the iPhone 3G. Analysts estimate that just 11,000 iPhones have been sold in India since Apple launched in that country in September, which is probably equivalent to a week's worth of sales at the downtown San Francisco Apple store.
It doesn't seem that Apple ever thought it would make a huge splash in India, allocating just 50,000 iPhones to that market, according to the article. Of the 120 million mobile phones sold in India each year, around 6 million are of the smartphone variety, and Nokia owns the market with between 60 percent and 70 percent market share.
Several reasons are given for the tepid debut of the iPhone in India: price, promotion, and distribution. The authors note that India's mobile market doesn't follow the carrier subsidy model used in most places around the world, and as a result the iPhone is being sold for far more than some had expected ...
Read full article.
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/11/021765.htm