Salvation Army tries text messages to raise funds

The Salvation Army's ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports.

Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number.

Beginning in two weeks, cell phone users in the Atlanta area can text message "TSA" — which stands for "The Salvation Army" — to 90999 and a $5 donation will be added to their phone bill.

The number will be posted on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

emily | 12:33 PM | SMS and Charities |
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