Handsets for hampers in new recycling venture

Consumers replace roughly 18m phones a year, as they upgrade to better handsets, but a mere 20% of discarded phones are recycled, writes The Guardian. But one company is trying to help.

Coolaphone, a collaboration between ethical online shopping portal Coolawarold and recyling experts Regenersis Environmental Services is offering mobile phone users to swap their unwanted handsets for rewards, ranging from magazine subscriptions to digital music downloads, under a new recycling venture launched today.

Coolafone also gives people something tangible in return for their phone, at a time when many consumers are feeling the squeeze, as well as a feeling of having helped the environment.

For example a Sony Ericsson w850i would get you a luxury hamper from Fine Food Company or a subscription to Marie Clare. Even a really old phone, like a Nokia 1100 will earn a couple of free iTunes downloads.

emily | 1:18 PM | Cell Phone Recycling |
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