Obama is like Nokia and McCain Apple

With the 2008 US presidential election just over a week away research into the two presidential candidates' brand strategies has compared Barack Obama to Nokia and John McCain to Apple. BrandRepulic reports.

The study by market research firm Synovate has summed up the brand strategy of the Obama campaign as being "you you you" because of the way he strongly associates himself to a handful of key issues.

Obama is seen to connect strongly with registered voters on four main issues -- healthcare, the desire for change, the Iraq war and education.

On the other hand, McCain's approach to his own brand is to focus on the personal -- himself, his experience, and his military background. This is a tricky strategy, used by brands like Diet Coke and Apple.

Read full article.

emily | 12:58 PM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/10/021578.htm

Tweet