For a Quick Response, Text Message Instead of Voice Mail

No surprise. According to a Sprint study, text messaging gets a far quicker response than voice mail.

In a study by Sprint, those under the age of 30 are four times more likely to respond within minutes to an SMS than a voicemail, with roughly 91 percent responding within the hour. Adults 30 and older were twice as likely to text a reply within minutes rather than call.

[via Gizmodo]

emily | 8:10 AM | SMS Studies & Research |
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