Mobile phone ads hit by spending curbs

According to the FT, the global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets.

"Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television and the internet.

The move deals a blow to European mobile operators, who were planning on generating significant new revenue from advertising. "

emily | 6:58 PM | SMS Marketing & Advertising |
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