SMS Revenues To Decline In Western Europe

SMS was Western Europe's biggest mobile data services revenue generator in 2007 raking in 16.42 billion, writes Moco News, but operators are keen to push MMS and mobile instant messaging, as SMS revenues begin to decline.

"According to research group Frost and Sullivan, SMS revenues have already begun falling, and will continue to drop 2.9 percent from 2007-2011, bringing in 14.59 billion in revenue.

In comparison, MMS and other data applications generated 7.40 billion in revenues in 2007, but is predicted to grow to 24.28 billion in 2011. The growth, though, will depend on whether European operators can resolve interconnectivity issues, as well as cutting MMS charges."

emily | 4:26 PM | Random Stats |
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