September 13, 2008
National Study Reveals How Teens Are Shaping & Reshaping Their Wireless World
A national study, “Teenagers: A Generation Unplugged" (pdf), released Friday by CTIA in conjunction with Harris Interactive is an in-depth survey of more than 2,000 teenagers around the nation, shedding new light on how today’s teens feel about wireless products and services, how they are using them today and most importantly, how they would like to use them in the future.
Of special interest:
-- Only one in five (18 percent) teens care to pinpoint the location of their family and friends via their cell phone, 36 percent hate the idea of a cell phone feature allowing others to know their exact location.
-- Texting is indeed replacing talking among teens. Teens admitted spending nearly an equal amount of time talking as they do texting each month.
In the future: Topping their wireless wish list are phones that:
-- Guarantee secured data access to the user only (80 percent)
-- Provide accessibility to personal health records (66 percent)
-- Present opportunities to be educated anywhere in the world (66 percent)
-- Bring users closer to global issues impacting teens’ world (63 percent)
Teens’ ideal future mobile device Would feature five applications – phone, MP3 player, GPS, laptop computer and video player – and the following desired features:
-- Shock and water proof (81 percent)
-- Endless power (80 percent)
-- Privacy screen (58 percent)
-- Flexible material and folds into different shapes and sizes (39 percent)
-- Artificial intelligence – ask it questions and it gives answers (38 percent)
[via TelephonyWorld]
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