September 10, 2008
Ad banned for being 'too quick'
A Vodafone radio advertisement has been banned after a ruling which said its legal terms were read out too quickly. The BBC reports.
"The advert's "small print" was too difficult for listeners to understand, theAdvertising Standards Authority (ASA) said in its adjudication.
The action was taken in response to one complaint, which said the information came too fast and was hard to hear.
Vodafone responded by saying the female actor's voice had not been speeded up and was no faster than similar ads.
They added that certain terms and conditions needed to be broadcast in the advert, and it was acceptable to summarise them at the end. "
Listen to the ad by clicking here. It is quick!
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