Italians to get SMS guide to cheaper food

Italian consumers struggling to make ends meet will get help from their mobile phones next month when he government starts sending text messages to tell them where to buy cheap food. [via Reuters]

"The Agriculture Ministry has joined forces with a number of Italian consumer groups to set up a free-of-charge SMS service to provide information about prices of 84 food products and nearby farmers markets.

With the new service, shoppers could send a text message with a single word, for example "bread", to a free number to get information about prices, the ministry said."

emily | 5:42 PM | New SMS Services |
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