Actors paid to line up for iPhone launch in Poland

As part of a marketing campaign ahead of the iPhone's Friday launch in Poland, the country's largest mobile operator Orange is paying dozens of actors to stand in queues.

"We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone," a spokesman said

Apple sold about one million of the new iPhone models in the United States around the July launch weekend, but buyers in Poland may be reluctant to pay hefty monthly charges.

[engadget:mobile and Reuters]

emily | 1:06 PM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/08/020989.htm

Tweet