August 19, 2008

Condom a cappella ringtone promotes safe sex

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A ringtone that chants "condom, condom!" has been launched in India to promote safe sex and tackle the growing HIV/AIDS epidemic, writes Breitbart.

"The "condom a cappella" has been designed to break down Indians' reluctance to discuss condom use and to make wearing a condom more acceptable.

Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians. "

[via Gizmodo]

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