August 19, 2008
Text messaging a plus for Obama campaign
A Michigan researcher says releasing Sen. Barack Obama's vice presidential choice in a text message will net his campaign millions of cell phone numbers. UPI reports.
Researcher Allison Dale of the University of Michigan says the move could result in the biggest text messaging experiment ever.
"They're enticing people with a little bit of information," Dale says. "and once they have those numbers, they can use them again for mobilization."
Dale, a graduate student, was co-author of a study of 4,000 people released last September on the effects of text messaging."
The study found that people who received a text message reminder to vote one day before an election were 4.2 percent more likely to get to the polls. "
Related: - Obama to Announce VP Via Text Message
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