July 31, 2008

Want a free laptop with that phone?

orangelogo.jpeg As mobile operators start giving away devices other than cellphones, experts say, the industry is entering a new phase. The IHT reports.

"Like most other operators in Europe, Orange dangles a piece of free hardware in exchange for a two-year service contract. But this time, to win customers, Orange is including a laptop computer, not a mobile phone.

"As the European market gets more saturated, operators are looking at other drivers from a connection standpoint," said Carolina Milanesi, director of mobile devices at Gartner in London. "The laptop subsidies reflect the growing importance of mobile broadband to the business."

emily | 8:05 AM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/07/020923.htm