July 28, 2008

Nokia: exclusivity for charity

nokian96_a.jpg

Adverblog reports on a new sales approach from Nokia that mixes charity and exclusivity.

"Face the task allows consumers to put their hands on an exclusive limited edition version of the Nokia N96 one month before the phone hits the market.

There are two ways to get it: either by taking part to a quiz and then entering a draw, or directly paying an amount of 759 Euros ($1,200) that will directly go into the dedicated WWF account for the Red Panda conservation."

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