July 26, 2008

How to Save Local Newspapers: Cellphones

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Verve Wireless’s mission is to save the local paper by making it mobile. It provides publishers with the technology to create mobile Web sites, so readers can read the paper on their cell phones. Verve or the newspaper then sell ads on those sites.

Verve already powers mobile versions of 4,000 newspapers from 140 publishers, including the Associated Press, McClatchy, and the New York Times Regional Media Group.

[via Bits]