Thoughts on Chase's Text-2-Win Mobile Campaign

Justin Oberman from MOPocket looks into Chase Bank's mobile marketing campaign sponsoring the US (tennis) Open.

From June 9th to August 9th all over New York, New Jersey and Connecticut, ads on top of taxi cabs, on bus shelters, on payphone kiosks, on billboards and in the subways Chase advertisements are drawing your attention (in text speak) to send the text message “Win” to the shortcode “CHASE (24273) for a chance to win free tickets to the Open. Chase will immediately text back entrants to notify them if they’ve won or lost.

emily | 8:56 AM | SMS Marketing & Advertising |
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