July 17, 2008
Guitar Hero leaps into cellphones
Cellphone carriers are rolling out a mobile version of Guitar Hero, and customers are subscribing at a pace that could make it the most successful console-to-cellphone crossover game in history. IHT reports.
"As the cellphone rapidly emerges as the next computing platform, cellphone games would seem to be a natural application.
As of May, the latest period for which M:Metrics provided data, Guitar Hero's mobile version ranked at No.9, but it had climbed from No.85 in three months.
For consumers, the trend could eventually lead to big improvements in mobile gaming - a market that has drastically fallen short of market projections. But for now the Guitar Hero phenomenon is a lot like Jimi Hendrix, circa 1968: a great solo act, without backup."
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