MMA Releases Global Code of Conduct

The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, has released a Global Code of Conduct, designed to provide guidelines that all mobile marketers should consider and build their mobile marketing initiatives around.

... The MMA believes that strong consumer privacy standards are essential to the success of mobile marketing by protecting mobile users from unwanted communications on their mobile devices,” says Russell Buckley, MMA Global Board Chairman and Managing Director, Europe for AdMob."

[via Mobile Marketing]

emily | 9:35 AM | SMS Marketing & Advertising |
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