SMS Boosts Airport Shopping

By sending special offers to passengers waiting at the Bristol airport by text message there was a 50% increase in average spend in Tax & Duty Free stores. 160characters.org reports.

"Maintic Point, who provides white-label mobile services to the travel industry, has published a case study showing how mobile advertising increased passenger retail spend by over 50% at Bristol International Airport's Tax and Duty Free store."

emily | 4:04 PM | New SMS Services |
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