Cell phones make the world a happy place

A new television spot for U.S. Cellular opens by depicting the world as a bleak and toxic place. All is black and white, and everyone is miserable. Then a man answers his cellphone and the city streets come alive with colorful joy. And as he walks along, smiling and talking, it makes everyone who sees (and hears) him unable to resist smiling themselves.

A “pretty ludicrous premise,” Tim Nudd writes at AdFreak.com. Hamilton Nolan at Gawker.com agrees. “Just makes you hate cellphone yakkers more,” he concludes.

[by Dan Mitchell for The New York Times]

emily | 8:33 AM | SMS Marketing & Advertising |
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