Yahoo And Publicis Work Together On Mobile Advertising Initiative

Today, Paris-based ad holding company Publicis Groupe formed an ad network spanning all four major ad serving systems—Microsoft, Google/DoubleClick, Yahoo and AOL - to tightly coordinate campaigns across these platforms.

The announcement also included an additional deal with Yahoo for mobile advertising, which aims to help brands reach mobile consumers more easily.

[via MocoNews]

emily | 6:31 PM | SMS Marketing & Advertising |
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