June 15, 2008
Nelson Mandela Charities Launch International SMS Campaign
To celebrate the 90th birthday of Nelson Mandela, his charitable organisations have come together to launch an international premium SMS service, allowing millions to text their own birthday message to the former South African president.
A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including the U.S., U.K., South Africa, Australia, Spain and Germany as well as many African nations making this one of the biggest premium SMS fundraising initiatives to be staged.
Well wishers text their own message to their specific short code in country, receive a return thank you message complete with unique PIN allowing them to view their message securely online at www.happybirthdaymandela.com/frontHome.seam.
[via Cellular News]
On a smaller scale, in 2003, Telekom South Africa offered the world the opportunity to send voice and text messages to celebrate Nelson Mandela's brithday. All proceeds generated from the voice and text messages were to be donated to the Nelson Mandela Foundation for children's rights.
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/06/020447.htm
