June 13, 2008

Spainís National Obsession with Mobiles, Texting

bullfight.jpg An insightful and thorough article on the Spanish cell phone culture from PBS.

"... To say that Spain is crazy for cell phones is an understatement. Approximately 44 million people live in Spain, but in January of this year the number of cell phones in the country reached 50 million. There are more phones than people here.

"While Americans might also be addicted to the cell, the Spanish relationship with the cell phone has evolved differently from ours for reasons that are clear and others that remain a mystery."

... Because Spain seemed so much ahead of the U.S. in using mobile for something more than just calls, one would think that media consumption on phones would be the next logical step, but that hasnít been the case. In 2002, Americans didnít know what SMS was but in 2008 we are texting, watching videos, reading RSS feeds and even using VOIP on our cell phones. In Spain, most people are doing none of that ó but you will see a grandmother shoot off text messages like a teenager."

emily | 10:16 PM | SMS Studies & Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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