New Dior Phone Line

French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia.

The new Dior phone -- priced from €3,500, or $5,000, and up -- comes after competitors such as Prada and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.

"In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone," Dior Chief Executive Sidney Toledano said in an interview.

[via The Wall Street Journal]

emily | 8:26 AM | Cell Phone Fashion |
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